Mayk Azzato, international photographer and video artist, directed the new KARE brand video “Joy of Living”! Have fun watching this video with all its laughing models who enjoy living in an individual furnished environment with KARE. Azzato developed and shooted all scenes in close cooperation with KARE CEO Peter Schönhofen. KARE boss Schönhofen and Azzato met in spring, when Azzato introduced his exhibition “Insights” with prominent models such as Kevin Kostner, Snoop Dog and Bill Clinton at KARE flagship store Kraftwerk in Munich.

Azzato has already produced prize-winning spots for other major brands such as Jaguar Land Rover and Lufthansa First Class Private Jet.

“Joy of Living” expresses what has been the DNA and core of the brand since 1981. KARE is more provoking, bolder and more fertile with its ideas than other brands on the market. Enjoy!

Spaß am Wohnen - der neue KARE TV Spot von Starfotograf Mayk Azzato

Joy of Living – The new KARE TV Spot by Mayk Azzato

Spaß am Wohnen - der neue KARE TV Spot von Starfotograf Mayk Azzato

Joy of Living – The new KARE TV Spot by Mayk Azzato

Joy of Living Behind the Scenes Video: